Our Story

Widow Apothecary was born out of a space and place of grief. With a need for connection and an understanding, loss paved a pathway to remembering. A learning that our ancestors are all around us. That we are all connected through the land beneath our feet and that no one has to feel alone.

A true understanding that if given the right tools, someone else could discover this too.

In October of 2020, Widow was formed on a misty afternoon in the middle of a kitchen full of wax, herbs, essential oils and one sad looking candle.

Now, the online store has grown into ritual tools, teas, anointing oils, and so much more. What started as a lone herbalist on the pathway of grief has transformed into an outpouring of creation, belonging and education.

Our Vision

As stewards of the land, it is both our mission and vision to empower others through access to herbal education, tools and discovering their own ancestral connection. Our intention is to create a container of exploration and belonging.

Our Promise

Our devotion to you is to always create offerings that have the collective in mind. That all of our products are ethically and sustainably sourced. That information we share is inclusive and helpful. That we will always put our heart into everything we do.

Meet the Creator

Jenna Faccenda is an Italian American folk herbalist, witch and writer. When she isn’t tending to her son, puppy, or cats, she is working with her herbal ancestors through the Sacred Path Collective and Widow Apothecary.

Her teachings and practices come from her findings through her southern Italian roots of Sicily and Campania, her teachers on the plant path (Kimberly Geisler, Janet Kent, Dave Meesters, and Jen Stovall), and her former life as a book publicist. 

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